Sales, CRM & automation · LFS / 05

Sales department design

Define roles, capacity, funnel stages, working standards, incentives, management and team development.

LFS / 05 · SALES-DEPARTMENT
When it is useful

When it is useful

  • results are unstable and depend on individual people
  • data, channels and sales operate in isolation
  • management lacks visibility of quality and economics
Operating thesis

Define roles, capacity, funnel stages, working standards, incentives, management and team development.

Research · architecture · pilot · enablement · control
What the team receives

What the team receives

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

01

Role and capacity model

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

02

Funnel-stage definitions

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

03

Sales playbook

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

04

Incentive logic

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

05

Management cadence

Diagnosis, solution design, pilot, implementation, team enablement and control of the next improvement cycle.

Project logic

From the initial challenge to an implemented system and the next improvement cycle.

01

Diagnosis

Decisions follow evidence, observations and agreed criteria.

02

Solution architecture

Decisions follow evidence, observations and agreed criteria.

03

Pilot

Decisions follow evidence, observations and agreed criteria.

04

Quality control

Decisions follow evidence, observations and agreed criteria.

05

Scale and transfer

Decisions follow evidence, observations and agreed criteria.

Management signals

Management signals

Metrics do not guarantee performance; they make quality, velocity and economics visible.

01Pipeline coverageDefinition and source are fixed before the pilot.
02Stage conversionDefinition and source are fixed before the pilot.
03Sales-cycle lengthDefinition and source are fixed before the pilot.
04Forecast accuracyDefinition and source are fixed before the pilot.
FAQ

Frequently asked questions

Can we start with a pilot?

Yes. A pilot is limited to one segment, market, channel or process stage and receives explicit continuation criteria upfront.

Can we keep the current team and tools?

Yes. Existing processes, data and capabilities are assessed first. Replacement is proposed only where limitations materially block the model.

How is the result defined?

Before launch, the baseline, event definitions, quality criteria, observation window and management review format are agreed.

Next step

Describe the challenge—not a shopping list.

Use the short brief to share the market, current situation, constraints and desired outcome. It becomes the basis for an initial project architecture.

Discuss a project